ORLANDO, Fla. -- Marketers of national brands had better start worrying about private label. That's because changes in the marketplace will spur the growth of store brands, according to an analyst who follows supermarket chains. "The combination of [retailer] consolidation and marketing vision is leading to a fundamental shift of power in the supply chain to the person closest to the customer, whose brand the customer increasingly trusts -- and that is the supermarket retailer," said Mark ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.