Unilever Bestfoods has been marketing its Mazola Corn Oil to Hispanics for more than two decades. But it wasn't until a few months ago that it began reaching out to Chinese-Americans, whose food preparation methods often require oil. s. Though Unilever now plans to sell Mazola, along with several other North American brands, the campaign exemplifies the efforts companies are making to reach ethnic markets. Indeed, results from Census 2000 should be a wake-up call for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.