Supermarkets are taking an aggressive stance on summer film merchandising, using a variety of price promotions and secondary displays to highlight the category. At B&R Stores, Lincoln, Neb., power panels and clip strips positioned at heavily trafficked sites will accent film at reduced retail prices pegged close to Wal-Mart's and Super Kmart's. These displays "have worked well in the past," said Barb Zugmier, nonfood director. Power panels with mostly single-roll packages will be ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.