INDIANAPOLIS -- Marsh Supermarkets here plans to expand its use of targeted direct-mail promotions to frequent-shopper cardholders this year following successful testing last year, Don E. Marsh, chairman, president and chief executive officer, told shareholders in the company's annual report. are captured via the card," Marsh said in the report. "Last year many customers received targeted direct-mail promotions, and our plans in the coming year include expanding the use of this technique." ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.