NOBLESVILLE, Ind. -- At a "New Lifestyle" supermarket opened here last week, Marsh Supermarkets, Indianapolis, has extended an electronic target marketing project from the point-of-sale to stand-alone kiosks and shelf-attached screens. Marsh's move follows an announcement by Giant Eagle last month that it has installed the same technology, from Copient Technologies, West Lafayette, Ind., at checkouts in six stores, becoming the second food retailer to use the system. According to Bret ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.