NOBLESVILLE, Ind. -- At a "New Lifestyle" supermarket opened here last week, Marsh Supermarkets, Indianapolis, has extended an electronic target marketing project from the point-of-sale to stand-alone kiosks and shelf-attached screens.
Marsh's move follows an announcement by Giant Eagle last month that it has installed the same technology, from Copient Technologies, West Lafayette, Ind., at checkouts in six stores, becoming the second food retailer to use the system.
According to Bret ...
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