LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, merchandising, told the ninth annual Elite Team Conference here sponsored by Mass Connections. Fossum said sampling programs at Marsh were up 50% last year, "and we will double that increase this year." The goal is to have five events per weekend at larger stores, four events at average-sized ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.