To Kallesen of Harps, branding is a key to the meals challenge -- and the success of the signature-branded Martha Harps dinner roll was the inspiration for the company's subsequent Martha's Kitchen meals program. ful chance to leverage the company's own identity. "We had to get away from the idea of a deli, and establish a brand," he said. Martha Harp is the late wife of now-retired president Don Harp. The resulting popularity of Martha's Kitchen, installed in one store last fall, has ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.