SOUTH BEND, Ind. -- Since adding eyeglasses to its eye-care set, Martin's Super Markets here has boosted sales of lens and general eye-care solutions by as much as 20%, according to Ken Luzney, director of nonfoods. "This has really helped sales in the chemical area. It has focused attention on it and tells people we're in the eye-care business," Luzney said. "As people are getting older, glasses seem to be a necessary evil," he added. About three-fourths of Martin's 17 stores have ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.