SOUTH BEND, Ind. -- Martin's Super Markets here used a lawn mower giveaway promotion to rake in shoppers and build its sales of Glad products. The retailer ran a sweepstakes recently that awarded one Weedeater lawn mower with a Briggs & Straton engine, valued at more than $200, at each of its 13 stores. The event was cosponsored by Martin's and First Brands, the Danbury, Conn.-based manufacturer of Glad products. John Boisell, vice president of advertising, merchandising and marketing ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.