Private-label "master brokers" certainly get a rise out of people. They prefer to avoid the spotlight, but nonetheless continue to attract both strident criticism and enthusiastic praise for their influence on the private-label grocery business. The two biggest firms, Daymon Associates, Stamford, Conn., and Marketing Management Inc., Fort Worth, Texas, declined to comment for this story. But interviews with retailers, wholesalers, vendors and industry watchers shed light on both the modus ...

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