The pace of change is picking up in every aspect of the consumer goods business, and packaging is no exception. Speed to market has become the new way of life for package designers. As a result, partnerships are more important than ever, requiring a full exchange of information between brand marketer and designer. "Everyone must be fully informed. There's no time for mistakes or to alter directions because there's no fat in the timetable," says Fred Mittleman, chief creative officer at ...
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