As the low-carb category matures, growth will increasingly rely on repeat sales. And repeat sales may very well depend on taste. "When a manufacturer takes one thing out, they have to put one thing in to fool your mouth. They are going to have to do something to provide you with a taste," said Leah McGrath, corporate dietitian for Ingles Markets, Asheville, N.C. "I think everybody's concern is if [consumers] buy it once, will they buy it again?" The advent of ingredient alternatives like ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.