Catalog represents pure profit as rentals. Some supermarket buyers say that the revenue generated in their video departments by catalog product is as high as 40%, and they feel that with a little effort, it could go even higher. Is there anything supermarket buyers can do to maximize these titles even further? After all, they're already paid for. "Driving catalog titles depends upon how you display them," said Jenny Maddox, director of video advertising and marketing at Wax Works/Video ...

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