UNIVERSAL CITY, Calif. -- Cross-promotions can be used as effectively on relatively unknown video products as they are with the big hits, said Andrew Kairey, senior vice president of sales and marketing at MCA/Universal Home Video here. SN talked with Kairey prior to "Supermarket Video '95: Cross-Promoting Video Titles in Supermarkets," a conference where he will speak on the cross-promotion involving "Jurassic Park" and Jell-O. During the conference, which takes place this week in Los ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.