NEW YORK -- Sales of a McVeggie Burger, offered by more than a dozen McDonald's fast-food restaurants here, are holding up well, according to the first operator to launch the soy-based pattie. Jim Lewis, vice president of Lewis Foods, Riverside, Conn., who added the menu item to his four Greenwich Village units more than a year ago and then expanded it to a few restaurants farther uptown, said two more restaurants in Brooklyn will soon be serving McVeggie Burgers. "Sales have dropped from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.