A recent pricing survey indicates that traditional supermarket chains offer prices that are significantly lower in markets where they compete with Wal-Mart than they do in a market where they don't compete with the discount-store giant. BR> As expected, the survey revealed that Wal-Mart offers prices that are 17% to 29% lower than traditional supermarket chains in the three markets where the Bentonville, Ark.-based chain has supercenters. However, in Sacramento, where Wal-Mart does not ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.