AUSTIN, Texas -- The supermarket meat counter, if seen as a gruesome jumble of raw slabs of meat, can be less than appealing to many a female shopper. But Linda Bebee, the vice president of domestic marketing at the Texas Beef Council here, has a game plan to tame the beast in your meat case and capture more sales to females. She said making the meat counter more female-friendly often starts with the eye-catching and descriptive point-of-sale materials. "Women love color brochures. If ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.