AUSTIN, Texas -- The supermarket meat counter, if seen as a gruesome jumble of raw slabs of meat, can be less than appealing to many a female shopper. But Linda Bebee, the vice president of domestic marketing at the Texas Beef Council here, has a game plan to tame the beast in your meat case and capture more sales to females. She said making the meat counter more female-friendly often starts with the eye-catching and descriptive point-of-sale materials. "Women love color brochures. If ...

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