Supermarket operators are putting the destination status of the meat department to work as they leverage private-label items to build store loyalty. Most retailers are creating these signature brands within the meat case -- not only to create customer excitement, but also to present hallmark marketing opportunities. Independents, in particular, are closely evaluating their image and developing brand strategies, fitting private label into the store's marketing mix as competition heats up. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.