Meat and potatoes may seem pretty basic, but for some supermarkets actually cross merchandising between neighbors in the fresh aisle is proving to be a complex undertaking. In the name of value-added merchandising, traditional barriers between meat, produce and other fresh food departments are at last being challenged, if not toppled. But according to retailers and industry marketers contacted by SN, it's not happening too swiftly or easily in most cases. That is likely to change, they ...

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