SAN ANTONIO -- In acknowledgment that its low-price operation could not jump the competitive wall put up by H-E-B Grocery Co., Megafoods Stores has decided to abandon its price-impact format here. In a major shift in strategy -- a strategy that was scant weeks old -- Megafoods will convert its 15 Texans' Foods price-driven stores in the area to a conventional high-low operation offering double coupons. Moreover, Megafoods will rebanner the stores as Handy Andy, a name it uses on 21 other ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.