NEW YORK -- Retailers would benefit by increasing offerings for the Asian-American consumer, one of the fastest-growing ethnic groups in the United States, according to Saul Gitlin, executive vice president of strategic services at advertising firm Kang & Lee, based here. Accounting for 3.6% of the total population in 2000, or 10.2 million individuals, according to the U.S. Census Bureau, the Asian-American consumer is highly educated, tends to have a large family, and represents one of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.