Safeway Studies Its Blueprint Despite years of consolidation, the supermarket industry is still very fragmented. And Safeway, Pleasanton, Calif., considers its skill at integrating merged companies a major asset as it participates in consolidation. Those are the views of Steven Burd, chairman, president and chief executive officer, who calls Safeway's integration expertise "a blueprint for new acquisitions." Safeway has also learned best practices from acquired companies. Vons' ...

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