MONTREAL (FNS) -- Metro-Richelieu here has begun to sell private-label beer in its supermarkets, despite a court challenge by Molson and Labatt, Canada's two largest breweries. Metro introduced Norois Premium beer earlier this month in more than 700 of its retail outlets. Metro said it has confidence in its interpretation of the law, which the chain says allows it to sell private-label beer. Molson and Labatt, both based in Toronto, claim the move is illegal under the existing alcohol ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.