Supermarkets with significant Hispanic demographics celebrated La Fiesta Patrias, or Mexican Independence Day, with strong Center Store promotions. Certified Grocers of California, Los Angeles, co-sponsored an all-day fiesta at the Los Angeles Memorial Coliseum the day before the Sept. 16 holiday. The event included Hispanic music, Mexican food demonstrations, coupon handouts, games and food. Center Store products were among the items demonstrated. Participating stores at the fiesta ...

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