SANTA MONICA, Calif. -- In a first-time partnership, MGM/ UA Home Entertainment will cross-promote the Oct. 29 sell-through repricing of "GoldenEye" with Gillette Sensor Razors. ign for the title will include a $2 million advertising buy. In the Gillette cross-promotion, consumers who buy "GoldenEye" and a Gillette Sensor Excel or Sensor razor will be eligible for a $5 mail-in rebate. MGM/UA will offer a second $5 rebate to consumers who purchase "GoldenEye" and one of 12 other MGM/UA and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.