SANFORD, Fla. -- Jeno Paulucci, chairman and chief executive officer of Luigino's, based here, recently said he plans to spend $20 million of his own money this year to promote his Michelina's brand of 18 new Signature premium entrees. Paulucci, a Frozen Food Hall of Fame member, is known for having issued a challenge in 1997 to other frozen-food manufacturers to participate in a prorated $20-million industry consumer campaign to benefit frozen entrees. A spokesman for Paulucci said that ...
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