1896 Adolphus Busch introduces Michelob as a "beer for connoisseurs." It is available only on draft. The price to wholesalers is about $8 per barrel -- much more than other Anheuser-Busch beers. is advertised in print as the "King of Draught Beer" and "America's Highest Priced Draught Beer." 1961 Michelob is available for the first time in bottles as A-B introduces the classic teardrop bottle shape. 1966 Michelob becomes available in cans. 1967 First Michelob television campaign debuts ...

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