CHICAGO -- A model category management study sponsored by Nabisco Foods Group and conducted by Cornell University researchers has yielded important results relating micromarketing with sales and profit improvements. Presented at the Food Marketing Institute's national convention here, "STARS: Segment Targeting at Retail Stores" indicated that altering shelf sets to meet local market characteristics can stimulate growth in the declining margarine category. The study focused on physical ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.