For milk marketers, new single-serve products are a sunny spot in an otherwise gray sky. While sales of white milk in traditional cartons and jugs have been flat for years, single-serve sales are growing at a staggering pace -- without taking away from sales of white milk. Flavored milk sales volume grew by more than 10% this year compared to last year, and products in bottles smaller than a quart in size saw volume sales go up 30%, according to the latest 2003 data from the International ...

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