WASHINGTON -- Dairy category managers have become the newest stars in the continuing $186 million milk moustache promotion campaign. But unlike past efforts, which appealed directly to the public, this program aims to boost the level of behind-the-scenes, promotional activity among retailers. This latest phase, budgeted at $20.1 million, has been organized by Dairy Management Inc. here and the Milk Processor Education Program, based in Chicago. The two groups integrated their respective ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.