WASHINGTON -- Dairy category managers have become the newest stars in the continuing $186 million milk moustache promotion campaign. But unlike past efforts, which appealed directly to the public, this program aims to boost the level of behind-the-scenes, promotional activity among retailers. This latest phase, budgeted at $20.1 million, has been organized by Dairy Management Inc. here and the Milk Processor Education Program, based in Chicago. The two groups integrated their respective ...
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