WASHINGTON -- While consumers continue to view milk as a viable source of essential nutrients, they are not eager to accept it as an accompaniment to prepared meal offerings, according to a recent survey. Sponsored by the Fluid Milk Strategic Thinking Initiative, a cooperative effort of the Milk Industry Foundation, the Milk Processor Education Program and Dairy Management Inc., the study -- "Opportunities and Obstacles in Home Meal Replacement" -- aimed to "profile consumer perceptions of ...
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