OAK BROOK, Ill. (FNS) -- Dean Foods' plastic Milk Chugs containers are accomplishing what industry advertising has not: generate growth in the overall milk category, according to the company's recent research. In markets where Chugs are sold, the total milk category is up 2.2%, compared to a category decline of 0.8% in markets without Chugs, David Rotunno, director of marketing and advertising for the dairy, told a recent meeting of the Merchandising Executives Club of Chicago. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.