NEW YORK -- The milk industry could soon experience a long-overdue boost in sales, as mergers, acquisitions, aggressive new packaging and other marketing programs open up new profit centers, according to a new 160-page study called "Milk in the U.S. -- 1998," by Beverage Marketing, here. stache and 'got milk?' campaigns mounted by industry associations in the last few years have attracted attention, they have not succeeded in moving the needle, and per-capita consumption of fluid milk has, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.