MILWAUKEE -- Miller Brewing Co. here has signed an agreement with Heineken USA to act as a consultant on Heineken's U.S. distribution. s in its distribution network. "This agreement will provide Heineken with consulting on distribution capabilities, data analysis, logistics and so forth," said Waalkes. Waalkes said 60% of Heineken volume is already distributed through Miller, but there is nothing in the agreement saying that Heineken is required to use Miller distributors. Waalkes pointed ...
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