SYRACUSE, N.Y. -- Green Hills Farms here, a single-store operator noted for its innovative loyalty card program, is ready to take loyalty to the next level of targeting and rewarding its best customers that it calls diamonds. The retailer will soon install a fully integrated point-of-sale system, said Gary Hawkins, chief executive officer. Green Hills is a fourth-generation, family-owned supermarket that has continuously operated for 68 years. It has, said Hawkins, kept its small-town feel ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.