2005 was a year of looking for, and acting on, new opportunities for selling nonfood in supermarkets. The "Multicultural Marketing" study released this year by the General Merchandise Distributors Council Educational Foundation demonstrated just how drastically the demographics of the United States are changing. Combining numbers for Hispanics, African Americans and Asians, minority buying power will increase by more than 40% from 2004 to 2009, when it will be nearly $2.5 trillion, ...

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