HOUSTON -- Coca-Cola Foods here began in-store promotions last week to cue consumers about redesigned packaging and new flavors across its entire Minute Maid juice and juice drink family of products. The multilayered plan incorporates heavy use of Catalina Marketing and Actmedia vehicles and point-of-purchase signs. It will be backed by a national freestanding insert, television ads and a novel program of wet sampling in movie theaters, said Craig Binkley, marketing director for Coca-Cola ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.