HOUSTON -- Coca-Cola Foods is leveraging a "megabranding" strategy with extensive in-store marketing to gain aisle space for its Minute Maid Naturals line of shelf-stable juices. The new line of six juice flavors, packaged in 46-ounce and 64-ounce shelf-stable PET plastic jugs, is now being sold in supermarkets, and a national marketing rollout is planned for early March. The introduction will incorporate a nationwide sampling program, specially designed stackable display shippers, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.