HOUSTON -- Minute Maid is hoping that some Disney magic will enliven its frozen juice and juice drink sales. The company, a division of Coca-Cola Foods here, kicked off a national promotion linked with the Disney holiday movie "Toy Story." Called "Unwrap the Magic," it includes in-store displays, point-of-sale aids, a pallet program, a freestanding insert, checkout coupons, giveaways and Minute Maid's first broadcast ads in eight years. " 'Toy Story' represents our initial salvo in getting ...
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