DALLAS -- Minyard Food Stores used in-store displays of Pepsi and Frito-Lay products to build consumer interest in its annual Food Fest. At the Food Fest, held for three days in late October at Market Hall here, Minyard sold 400 booths to its grocery, meats, perishables and services vendors to showcase and sample their products and services. Originally established in 1985 to create awareness for the chain, the Food Fest has become something of a Dallas/Ft. Worth Metroplex institution. "We ...

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