COPPELL, Texas -- Minyard Food Stores here will begin using in-store signage that contains a manufacturer's account-specific message within a retailer-approved design that can incorporate Minyard's own logo. The shelf-edge signs, supplied by a third-party marketing company, will begin appearing chainwide in March, said Charles Burns, senior vice president of marketing at Minyard. He added that the retailer is still working out the details of its participation in this program. Each sign ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.