CINCINNATI -- Miss Chiquita -- the voluptuous, velvet-voiced, swivel-hipped cartoon banana character who some say is an American icon -- is celebrating her 50th birthday. Good Nutrition Tour" will feature a real-life Miss Chiquita who will participate in promotional events in 25 cities. Miss Chiquita's public appearances are the centerpiece of a year-long marketing campaign that will involve point-of-purchase displays, radio advertising, direct-mail trade communications and in-store ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.