Cross merchandising sell-through event titles with related products in the supermarket is a vital tool for building sales for all involved. However, executing these programs at store level remains problematical, said retailers participating in SN's video roundtable. On some titles -- "Toy Story" was an oft-cited example -- the communication needed to pull these programs together is very good, while on others -- such as "101 Dalmatians" -- the support is lacking, said the retailers. The ...

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