Tortillas, beverages and canned vegetables are some of the many ethnic items that have found new favor among an audience that routinely borrows products from various ethnic groups. Retailers understand that growing sales are due to the increased audience for products that might have originally been targeted to one group only. A complete marketplace can change due to immigration patterns, as Rick Fry said happened in the Los Angeles market due to the migration of Mexicans. Fry, vice ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.