With home video now outpacing theaters in terms of revenues, non-theatrical product is an increasingly important part of the video mix. And direct-to-video titles are particularly strong contributors to the rental and sell-through markets. Despite their abundance, however, DTV and other "B" titles are losing ground with some specialists at supermarket chains. "Several years ago, DTV and other 'B' movies were a third of our inventory; now they're only about 10%," said Theresa Daniels, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.