With home video now outpacing theaters in terms of revenues, non-theatrical product is an increasingly important part of the video mix. And direct-to-video titles are particularly strong contributors to the rental and sell-through markets.
Despite their abundance, however, DTV and other "B" titles are losing ground with some specialists at supermarket chains.
"Several years ago, DTV and other 'B' movies were a third of our inventory; now they're only about 10%," said Theresa Daniels, ...
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