The nation's economic downturn could create couponing opportunities for consumer packaged goods manufacturers who want to win over what's become a more price- and promotion-sensitive consumer. The recession and aftershocks of Sept. 11 have made people more financially unsure and, consequently, budget-conscious. While the Conference Board's Consumer Confidence Index initially remained high for months despite an unofficial recession, it dropped from 97 in September to 85.5 in October 2001, ...
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