The nation's economic downturn could create couponing opportunities for consumer packaged goods manufacturers who want to win over what's become a more price- and promotion-sensitive consumer. The recession and aftershocks of Sept. 11 have made people more financially unsure and, consequently, budget-conscious. While the Conference Board's Consumer Confidence Index initially remained high for months despite an unofficial recession, it dropped from 97 in September to 85.5 in October 2001, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.