Give it two years. The ubiquitous Coke can clutched in the average American teenager's hand may be replaced by none udder than milk. At least, it will if the dairy industry and its partners have their way. Dairy companies and the consumer press have lately been spreading the story that new milk-based flavored drinks are giving the Coca-Colas and Snapples of the world a run for their money, particularly in the race for the youth market. SN interviewed retailers and market observers for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.