SHEBOYGAN, Wis. -- Fresh Brands, parent of the Piggly Wiggly brand in this region and owner of the Dick's Supermarket chain, is rolling out an expanded array of general merchandise and health and beauty care items to capitalize on their higher margins. The company also is considering adding pharmacies and is intent on rolling out fuel centers. Last month, Fresh Brands opened a new distribution center near here inside a former supermarket that will become the staging point for the general ...

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