AUSTIN, Texas -- Fair Trade coffee is emerging as a point of differentiation for food retailers here, led by Albertsons and Wild Oats' Sun Harvest Farms. Coffee manufacturers, traders and producers have begun work on a code of conduct to cover issues such as living standards for farmers and the protection of the environment, and there is a Fair Trade certification and logo that guarantees that farmers are paid a fair price. Whole Foods Markets, based here, carries only the Allegro brand of ...
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