Best practices in private label may soon be spreading around the globe. With some exceptions, private-label products in U.S. supermarkets are still regarded by most retailers and their customers as secondary to national brands. This is much different in Europe, where private label is often preferred by consumers for its superior quality. Sophisticated packaging helps mark these products with the credibility attached to the retailers' own brand names. "Own range" products, as they call ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.